Growing up always travelling and moving countries, our founder Swiss-Swede Jenny finally moved to London in 2010. She found herself working within design agencies helping them build up new business; however a redundancy became the blessing in disguise she unknowingly needed to get going on her own.
She embarked on a mission to see how she could tie her love for simple, understated pieces of clothing with the desire to do more good than bad on the planet. After a year of research, successfully completing The Prince’s Trust Enterprise program, designing the range, self doubt, samples, more self doubt, more samples…Evamoso finally came to life.
We want the Evamoso woman to feel free, untethered, confident and constantly growing as people. She enjoys working out, but it doesn’t define her. She makes a reasonable salary, but isn’t flashy. She’s understatedly stylish and avoids temporary trends.
Simple, beautifully-fitting separates that just happen to be made sustainably and with a conscience.